January Male Advertisement Model Brand Reputation Rankings Revealed

January Male Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models! The rankings were determined through an analysis of consumer behavior, using big data collected from December 24, 2018 to January 25, 2019. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement

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January Brand Reputation Rankings For Drama Actors Revealed

January Brand Reputation Rankings For Drama Actors Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for drama actors! The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas that aired between December 18 and January 19. Yum Jung Ah, who is currently starring in

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#10YearChallenge: The Trend That Didn’t Take Korea By Storm, But Here It Is Anyway

#10YearChallenge: The Trend That Didn’t Take Korea By Storm, But Here It Is Anyway

The #10YearChallenge, or — the more apt version for us age-at-a-normal-rate folk — “How hard has aging hit you challenge,” is running rampant through the interwebs, with friends and celebrities alike sharing then-and-now photos of their transformation, or lack thereof, from 2009 to 2019. Korean celebrities have, for the most part, pointedly ignored this trend — why, we

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December Movie Star Brand Reputation Rankings Announced

December Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from November 20 to December 21. Actor Lee Byung Hun topped this month’s

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