January Variety Star Brand Reputation Rankings Announced

January Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has released its brand reputation rankings for variety stars for the month of January! The rankings are determined by analyzing data across different indexes including consumer participation, media coverage, interaction, and community awareness. This month’s rankings are based on big data collected from December 2 to January 1. Lee Young

Continue reading »

December Variety Star Brand Reputation Rankings Announced

December Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 2 to December 1. Kim Jong Min topped this month’s rankings with

Continue reading »

November Male Advertisement Model Brand Reputation Rankings Revealed

November Male Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models! The rankings were determined through an analysis of consumer behavior, with the Korean Business Research Institute evaluating the participation, interaction, and community indexes of 50 male advertisement models in order to calculate each star’s total brand reputation index for

Continue reading »